Branding and Web Design for an eco-conscious business
Ridgeline Constrcution
What we did
Branding
UX/UI
Website design
Webflow development
SEO
The challenge
Ridgeline Construction’s old website didn’t reflect the quality of their work. It was based on a generic template, relied entirely on stock images, and lacked a portfolio section. The brand felt inconsistent, and overall, the site came across as DIY and unprofessional.
Our solution
We worked closely with Ridgeline to clarify their brand direction—balancing a professional, high-end feel with the approachability of a family-run business. Through strategy sessions, we landed on an elegant visual style that better reflects the quality and detail of their work.
We designed a custom website that showcases Ridgeline’s craftsmanship and builds trust with visitors. With new photography and video, a proper portfolio, and a refined brand direction, the result is a cohesive, high-end site that feels both polished and personal.
Rebuilding the brand
To align Ridgeline’s identity with the quality of their builds, we introduced modern typography and a neutral colour palette that feels more refined and contemporary. The updated look feels confident and polished, giving them a strong online presence.
Bold photography direction and purposeful layout choices allowed us to tell their story visually—letting the work speak for itself. Clean lines, strong type, and generous whitespace gave the site an editorial feel, elevating the brand and making it memorable.
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Built for clarity
We focused on creating a super clear hierarchy of information, guiding users through the site with minimal effort. Every section has a purpose, and the layout makes it easy to understand who Ridgeline is and what they do at a glance.
The design is clean, minimal, and quietly confident—letting the imagery do the heavy lifting. Subtle animations and smooth interactions add polish without distraction, creating a user experience that feels seamless and intentional from start to finish.
Client testimonial
"I recently had the pleasure of working with Matt and Missy from Greaterthan to redevelop the website for our residential building company and we couldn’t be more thrilled with the result.
The new site looks fantastic: clean, modern, and highly professional. Matt and Missy were a breeze to work with they were responsive, easygoing, and really understood what we were after.
The whole process was smooth from start to finish, and the end product speaks for itself. Highly recommend Greaterthan to anyone looking for a top-notch website and a great team behind it."
Related work
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