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Facet Custom Builders

Services

Branding
Strategy
Website

Results

$2M
in leads within 2 months of launch
200%
Site speed score

Facet Custom Builders are award-winning custom home builders on Vancouver Island whose work consistently earns recognition and whose old website consistently undersold it. With a fresh award win bringing new attention their way, they needed a site that could hold its own against the calibre of homes they build.

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Custom home built by Facet Custom Builders
Strategy

Tearing it down to the studs


Facet's work is the star, so our first job was making sure it shines. The strategy centred on one clear principle: let the projects speak. We mapped out a site structure that puts their portfolio front and center, removes any friction between a visitor and the work, and makes it immediately obvious that Facet is exceptional at building.

Facet Custom Builders website preview
Custom home in winter built by Facet Custom Builders
Branding

A new site, a refreshed brand

Facet's brand needed to match the calibre of their builds: minimal, considered, and confident. We moved toward a new aesthetic that focuses on clean white space, warm finishes, and big, beautiful imagery, letting the craftsmanship do the talking. The result feels less like a contractor's website and more like a gallery of exceptional work.

Facet Custom Builders brand colour palette
Interior of a space built by Facet Custom Builders
Facet Custom Builders brand tagline
Facet Custom Builders brand icons
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Site design

Building from the ground up

We designed a site that reflects Facet's attention to detail at every level - fully responsive, visually striking, and built to showcase their portfolio in the best possible light. Every layout decision was made with their end client in mind: someone who wants to feel inspired before they ever pick up the phone.

Facet Custom Builders website about page design
Facet Custom Builders website shown on mobile
Facet Custom Builders website page designs
Facet Custom Builders website page designs
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Client testimonial

"Greaterthan built us a website that completely surpassed our expectations.  They delivered a high-performing, beautifully designed platform that is unparalleled in our industry.  The design team brought exceptional ideas to the table; however, they were also collaborative and worked hard to incorporate our own ideas into the vision.

They helped us work through issues with efficiency, and thanks to their training system, our team can now update the site effortlessly in-house. We can update the site ourselves whenever we need to; no waiting, no back-and-forth. We would highly recommend Greaterthan to any company looking to improve their online presence."

A headshot of Nancy Silverstein, the administrative coordinator of Facet Custom Builders

Nancy Silverstein

Office coordinator

Facet Custom Homes

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Facet Custom Builders case study cover
Branding
Strategy
Website

Facet Custom Builders

A new brand and online presence for an custom home builder who’s website wasn’t reflecting the scope and scale of their work.
$2M
in leads within 2 months of launch

Your next phase in growth starts with a conversation

Tell us what you're building. We'll diagnose your current issues and determine a path to help you elevate your brand and website. You'll bring in more leads, confidently manage your website and have a digital presence that finally matches the business you've built.

50+
companies helped to become greater
$5M+
dollars donated, raised and awarded to our clients
5
stars average google review rating
Matt of Greater Than on a video call at his desk
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