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Common Better
Common Better is a collaborative improvement collective helping purpose-driven organisations do their best work. Spanning change management, cultural program design, sustainability, and operational strategy. With an expanded range of services and a growing body of client work to show for it, they needed a brand refresh and website that could communicate the full depth of what they do and get it in front of the right people.
Services
Branding
Strategy
Wireframing
Website design
Webflow development
Strategy
Strategy
The strategic challenge was clarity. Common Better's offer is broad and genuinely powerful but the site needed to make it immediately accessible to the right organisational leaders at the right moment. We restructured the content to lead with impact, surface the full range of services intuitively, and create clear pathways for different visitor types to find what they needed quickly.
branding
Brand Identity
Rather than reworking the logo, we focused on building out the visual world around it - a brand language centred on people, connection, and the natural systems Common Better's work draws from. Warm, grounded, and purposefully human. The result feels as considered and values-driven as the organisation itself.
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Site design
User-Centric Design
Common Better's work demands depth and the new site delivers it in a way that's genuinely enjoyable to move through. Modern layouts, strong typographic hierarchy, and an editorial approach makes scrolling feel like discovery.
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"The entire process was extremely collaborative, from initial mood boarding to final technical tweaks.
The team was always very responsive and accommodating for change requests, and the final product looks and feels better than I could have imagined. I would highly recommend Greaterthan Studio for any company looking to bring their online presence to the next level."
Noah Labinaz
Owner, Common Better
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